Team and riders gear up for the 2010 PETRONAS AAM Malaysian Cub Prix Championship
2010 PETRONAS AAM Malaysian Cub Prix Championship
CUB PRIX GOES LIVE!
Cub Prix fans from all over the country can now watch the exciting races live as it happens by tuning in to Astro Sports Channel from 2.30pm to 4.30pm every race day. This was announced at the launch of the 2010 season of the PETRONAS AAM Malaysian Cub Prix Championship.*
This latest development to enhance the reach of the sport comes on top of a series of previously announced changes to the technical regulations that included the rebranding of the Expert and Novice categories which will now be known as the CP130cc and CP115cc classes respectively.
Ron Hogg, Promotions Director of Safe Aim Mutual Sdn Bhd explained that the live broadcast over Astro Sports Channel will be an addition to the regular 30-episode Cub Prix TV programme which airs over TV9 and TV3. Due to certain technical restraints, the majority but not all races will be aired live. Certain rounds will be shown on the same time via a delayed telecast.
He adds, “Nevertheless, the Astro Sports Channel broadcast will show the full WIRA, CP115cc and CP130cc Finals. The focus here would concentrate on the on-track drama. The Cub Prix TV programme, on the other hand, will retain its normal formatting which combines race re-caps and behind-the-scenes interviews and features.”
The additional broadcast is a strategic move to further strengthen the grassroots of motorcycle racing in Malaysia. Touching on the state of the Cub Prix industry in its 17th year, Ron Hogg said, “A number of significant milestones have been achieved over the past 16 years. Cub Prix and the PETRONAS Asia Road Racing Championship combined, has brought together a systematic environment in which Malaysian talents can be identified and developed. It has forged a self-sustaining industry. It has changed society’s perception towards the sport, evidenced by the fact that as of the 2009 season, 42% of Cub Prix riders were below the age of 18-years. More importantly, it has produced a number of Asian Champions, proving that Malaysian riders rank among the best in the region, and most recently, has sent one of its own to the world stage.”
GM PETRONAS Motorsports Anita Azrina (left) with 2009 Cub Prix Expert champion Ahmad Fuad Baharudin (right)
Echoing Hogg’s sentiments, Anita Azrina Abdul Aziz, General Manager of PETRONAS Motorsports said, ““Much of the success of the PETRONAS AAM Malaysian Cub Prix can be attributed to the hard work, dedication and commitment of everyone involved. The result of this collective effort has contributed towards positioning Cub Prix as the country’s premier national motorsports event. More importantly, the championship has become a powerful foundation in the discovery and development of young racing talents, some of whom have raised the bar in terms of competitiveness. On that basis, we can expect the 2010 season to be more competitive and challenging!”.
"All these were made possible by Cub Prix’s staunch corporate partners, the involvement and backing of the motorcycle manufacturers Honda, Modenas, Suzuki and Yamaha, and especially, the whole-hearted commitment of PETRONAS, a long-term title sponsor that has done so much to bring Malaysian motorcycle racing to where we are now. For that, we are truly grateful,” Ron added.
In conclusion, he said, “The future now lies in continuity and the constant desire to keep improving the championship. Together with Cub Prix’s partner PETRONAS, that is what we will be striving for. In that, we are appealing to Malaysian corporate bodies to step forward and share the dream of producing more Asian champions and GP-ready riders.”
The city of Alor Setar, Kedah will witness the curtain-raising round of the 2010 PETRONAS AAM Malaysian Cub Prix Championship on March 19 and 20, 2010.
*live broadcast is available only to viewers in Malaysia.
More at www.malaysiancubprix.com