PETRONAS Adventure Team
Management Profile

With 7 successful expeditions under their belt, the PETRONAS Adventure Team has managed to carve a name for themselves among four-wheel drive enthusiasts both at home and abroad. Driven by the passion and thirst for adventure and challenge, the PETRONAS Adventure Team is skillfully led by a management team who are equally as passionate in their quest. We profile the PETRONAS Adventure Team management and reveal who they are.

Halim Abdul Rahman
Managing Director / Expedition Leader
Founder of Adventure Sports Management Sdn. Bhd.
A pioneer of 4WD motorsports events in Malaysia, Halim has initiated and managed numerous expeditions, locally and abroad. He is one of a select few with personal knowledge and experience of almost every track ever used by 4WD enthusiasts in Malaysia.

A chartered secretary by profession, Halim now devotes full time to his 4WD hobby. In June 2000, he formed the Petronas Adventure Team Malaysia, an enterprise fully driven by his passion for adventure sports. This followed his stint as expedition advisor for the 1999 Petronas Passage To Tibet Expedition. Halim’s interests extend to other sporting events such as heading logistics and transport for Le Tour de Langkawi, a role he has played since 1996.

Mohd Faruk Abdul Rahman
Operations Director
Director, Adventure Sports Management Sdn. Bhd.
On account of Faruk's vast experience in biking and related event management, he leads the bike section which was introduced in 2001.

Faruk has more than 15 years in the motorcycle industry, principally in sales and marketing. Commitment to adventure sports prompted him to initiate and manage many biking events and safety riding campaigns. As a senior marshall for Le Tour de Langkawi, Faruk helped to manage the marshall department from 1996 to 2001.

Azman Baharuddin
Promotions and Marketing Director
Director, Adventure Sports Management Sdn. Bhd.
Prior to PAT, Azman was an executive producer for television and manager of media and promotions. Part of his responsibilities include helping the expedition leader in 4WD activities and on the Le Tour de Langkawi. His event managing experience covers various sports and special events around the country.

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