motorsports @ PETRONAS - MEDIA STATEMENT

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MEDIA STATEMENT

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PETRONAS Motorsports
MEDIA STATEMENT
30 July, 2009

PETRONAS was informed of the decision by the BMW Group yesterday to discontinue its participation in Formula One at the end of the 2009 season and fully respects the decision made by the BMW Group.

PETRONAS’ involvement in Formula One with the BMW Sauber F1 Team has been that of a strategic partnership, to complement the company’s branding and business marketing objectives through the areas of premium branding efforts; technological expertise enhancements as well as capability development through the various business linkages and opportunities.

This partnership has elevated PETRONAS’ brand positioning around the world and resulted in significant acquisition of knowledge and expertise in technology as well as product development.

PETRONAS conducts a regular review of its position and participation in motorsports with the objective of providing continuous strategic support towards its global business expansion efforts.

www.petmos.com.my

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